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Being a bikini "It" girl

The bikini is a touchy subject for many women but, luckily, there are a few dos and don'ts to carry along with you on your swimsuit shopping ventures. 7 Things you need to know about being a Bikini...

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The ultimate swimsuit guide: 5 shapes and the best fit

"Know Thyself." The ancient Greek principle applies to many of life's situations. It might be the first thing that comes to mind when we recite the ancient proverb, but when it comes to swimwear it's...

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3 Summer items that you should buy right now

The weather is getting cold across the country and you know what that means...time to shop for swimwear! That's right, in the dead of winter you can get the best deals on swimsuits and other summer...

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Sports Illustrated’s sexy swimsuit cover revealed

The cover of the 2011 Sports Illustrated Swimsuit Issue has been revealed, showing Russian model Irina Shayk posing in a skimpy pink and yellow bikini. Russian model Irina Shayk found out she scored...

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Dressing for your body type

Tired of hating everything in your closet because of the way it makes you look? Consider a wardrobe change! Long and lean, curvy or rounded: women come in all different shapes and sizes and the key to...

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How to survive swimsuit shopping

Swimsuit shopping is the bane of every woman’s summer existence, but unless you’re going to skip the pool altogether, shopping for that perfect beach style is an unfortunate but necessary evil. To help...

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The best bathing suit for your body type

Bathing suit season is fast approaching. If the mere thought of trying on an armload of swimsuits has you breaking out into a cold sweat, fear not. We’re here to make the process as painless as...

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8 Great 1-piece swimsuits for less than $50

Over the past several years, bathing suit season has become a bank-account burden. Swimsuits, though tiny, seem to cost more than a lot of other summer style items. To help you find fashionable and...

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Chic and flattering swimsuits

This summer, there's no reason to fear the beach or pool just because you may not be in swimsuit model shape. Whatever your figure challenge, find your best and most stylish swimsuit with these savvy...

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5 Swimsuits that bring out your bust

A swimsuit puts your girls on stage, front and center. If you think you need a little extra help in that department, then you'll love this swimwear that is designed to enhance the bust. You may think...

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Swimsuits for a curvy body shape

Flaunt a full figure with retro prints and screen-queen silhouettes.The Rules:1. Pear shape? Mix eye-catching print tops and solid bottoms. 2. Use ruching to distract the eye from the waist.3. Hide...

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Swimsuits for an athletic body shape

Toned figures score in attention-grabbing graphics and sporty cuts.The Rules:1. Halters show off shoulders and minimize bust. 2. If surfing or a beach run are on the schedule, choose full-cut...

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Steal vs. splurge swimwear: The tankini

You don’t have to break the bank to look hot at the pool this summer! We all want to look hot while we're lounging poolside or soaking up rays at the beach. Thankfully, we can all look like a million...

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Mommy and me: Bikini babes

Make your next trip to the beach with your daughter a special one. Dress alike and be matching bikini babes for a day! For herYour daughter loves you and wants to be just like you. Indulge her for a...

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Steal vs. splurge swimwear: Boho glam

The boho trend has been around for quite some time, and if celebs like Nicole Richie and the Olsen twins have anything to do with it, well, then it’s definitely here to stay. So go ahead, channel your...

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Mommy and me swimwear: Girly girls

Have fun and get girly together with these fun matching outfits! A trip to the beach is the perfect opportunity to get in touch with your inner girly girl. Start with pink bathing suits for mommy and...

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Baby and toddler swimsuit shopping guide

Find the perfect swimsuit for your little water bug and get a great deal on it too. Best rash guardLands’ End - Don't take your baby or toddler to the beach without a high-quality rash guard. Lands'...

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Shopping for kids' swimwear on a budget

Swimwear can be expensive, but you don't want to spend a bundle on swimsuits for your children. Kids grow so fast, they won't fit by next summer. So skip the pricey shops and find the perfect swimsuit...

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6 Adorable swimsuits for baby girls

Grab the sunscreen and head to the beach -- or at least to the backyard -- with your little one. If you are looking for the perfect swimsuit for your baby girl, check out these bikinis, one-piece...

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How to look unforgettable at the pool this summer

Few things can strike fear in the hearts of women like swimsuit season. With some exception, most of us live in a place where we are more or less covered from head to toe much of the year. Then summer...

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